Dare Aliu, founder/CEO of the TDA group, sits with us for this episode of the pod. An engineer by profession,he runs the TDA group, which services cut across the fashion,  manufacturing, trading and engineering sectors in various countries across Afirca.
In this episode,  he talks to me about his "accidental" foray into the fashion space coming from a background in engineering, carving a niche in the various industries he plays in and how the freedom to constantly keep expressing oneself is important for entrepreneurs.

OUTLINE

00:00 - Introduction
01:54 - How did it all start?
12:15 - How were you able to convince yourself how to separate yourself from other tailors?
18:50 -  Do you think your price point affects how customers see you?
22:00 - At what point did you think you had to resign?
27:00 - What made you think of another country in Africa instead of a state in Nigeria to expand?
27:19 - What is the secret of the rapid growth of your business?
29:00 - How did you pivot into multiple brands?
36:00 - What works for you when you set out for something?
38:58 -  Have you had businesses that failed?
41:35 - How are you able to make a success out of each business you set out for?
44:40 - How do you keep your staff motivated?
54:10 - Let's talk about fear.
01:01:10 - Give us some parting words.
01:04:15 - Sign out

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