What's the best way to teach the drama, politics, and egos that challenge B2B sales? How about some fiction?  In this episode Wayne Moloney shares a novel approach for teaching B2B sales. He does this by coauthoring an actual novel, titled the Wentworth Prospect. Wayne can be easily found online:    Website - www.waynemoloney.com Twitter - @waynemoloney Facebook - https://www.facebook.com/Businessgrowthspecialist Website https://www.linkedin.com/in/waynemoloney/    You can find the book on B2B selling on Amazon here: The Wentworth Prospect: A novel guide to success in B2B sales   This is a production of Habanero Media 

A Novel Approach for B2B Sales with Wayne Moloney #411

Sales Babble is a sales podcast focused on sales training and sales consulting for small and medium businesses, solopreneurs and entrepreneurs. We interview sales experts across the globe and provide sales coaching for sales and non-sales professionals interested in the idea of  selling with confidence.   This podcast explains sales in  plain language that is easy to understand, and entertaining. Come join us!

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How To Grow Confidence When Selling #532 Often these days I see a lack of mindfulness and confidence in the profession of sales. Despite possessing strengths, and skills, sellers often fail to acknowledge their weaknesses and gaps. Not all sellers. Take you, for instance! Here you are, actively listening to Sales Babble and committed to enhancing your sales skills. Contrast that with your peers, who dismiss the idea of continuous improvement. You stand out because you believe in your ability to become better. That kind of confidence is invaluable. Lao Tzu frequently speaks about acceptance and its empowering effects, making our discussion on confidence timely.”  Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com I’ve interviewed 100s of sales experts and discussed all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it. This is a production of Habanero Media https://habaneromedia.net    

How To Grow Confidence When Selling #532

What It Means To Be A Sales Engineer with Jason Hadley #531 Today we pause The Tao of Sales Babble to share a conversation with Jason Hadley. Jason is a Sales Engineer at LightHouse Worldwide Solutions and was a guest on the Cannabis Advocate podcast, another podcast I host. Jason shares advice on prospecting, presentations, and closing regarding B2B sales. It's a refreshing conversation from a real sales guy in the trenches. Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it. This is a production of Habanero Media https://habaneromedia.net  

What It Means To Be A Sales Engineer with Jason Hadley #531

Why Be the Seller Who Cares #530 Several years ago, I saw Zig Ziglar at the United Center. Zig was a famous author, salesperson, and motivational speaker. Zig was one of many famous headline speakers that morning and he provided a very engaging speech with over 10K people attending. I remember him sharing one of his favorite lines, "People don't care how much you know until they know how much you care... about them!" Too often sellers forget this! Customers have choices. There is more competition than ever before. So how do you differentiate? Compassion! It's knowing what buyers truly desire, which is to have someone take away their problems. When prospects get the sense that you care about their problems and that you have their best interest in mind, they will trust that you have the solution. That's how to stand out. Caring for them, taking care of them, just being a good person, and showing some compassion. That’s our topic for today.   Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it. This is a production of Habanero Media https://habaneromedia.net  

Why Be the Seller Who Cares #530

Why You Should Never Assume When Selling #529 Not assuming a prospect’s desires is a strength, but knowing what’s good for them? That's a weakness. So too, is the act of taking for granted and presuming, because that instills weakness. Great sellers know the cure is to find solutions that match the prospect's needs. Great sellers know prospects are unique like snowflakes, each with struggles and frustrations. Assuming all prospects are alike is dangerous territory. Lao Tzu wrote, "True words are not beautiful; beautiful words are not true. Those who are good do not argue; those who argue are not good. Those who know are not learned; the learned do not know. The sage does not hoard. The more he helps others, the more he benefits himself." (TTC #81) Stop assuming you know what’s best for your customers until you have an open conversation. It's not until they share will you know how to help. The more you help, the more you will help yourself. It's a paradox. I know! But it's also true.  Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most importantly the right selling mindset. Stop fearing sales and embrace it. This is a production of Habanero Media https://habaneromedia.net  

Why You Should Never Assume When Selling #529

How To Sell Using the Buyer's Language #528 Have you ever struggled to build rapport with a prospect in a new industry? In every professional field, there is a distinct vocabulary understood by few. This specialized language includes unique terms, phrases, and acronyms essential for effective communication. To excel at selling, you must not only grasp this vernacular but also possess the ability to decipher the language of the buyer. Today, we explore the art of understanding the buyer's language. This skill is crucial for establishing rapport, demonstrating expertise, and ultimately succeeding in sales. By honing this skill, sales professionals can deepen their connections with clients, anticipate their needs, and foster trust, which enhances their effectiveness in the marketplace. Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it. This is a production of Habanero Media https://habaneromedia.net  

A Novel Approach for B2B Sales with Wayne Moloney #411

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