Hello dear ones,

I get asked constantly whether people are still buying coaching in 2026. And I have thoughts. A lot of them. Including actual numbers from my business, which I am going to share with you because I think you deserve to make decisions based on real data and not vibes (though personally I have wasted a lot of money buying because of vibes…).

This episode is a sneak peek behind the strategy I use to launch — not the inspirational version, the actual version. What I spend on ads, what my conversion rate is, why my October launch made $30k instead of $50k and what I did about it, and the behind-the-scenes of an $108k month in February.

Here is what we get into:

The real math. 650 webinar signups, $2,500 in ads, an 8% conversion rate, a $108k month. What all of that actually means and why you can’t just copy the numbers without understanding the system underneath them.

Why ads will not save you if your organic marketing isn’t already working. I know that’s not what you want to hear. I’m telling you anyway.

Why free calls are basically dead as a lead gen strategy in 2026 and what actually works instead.

The meta thing I do when I teach a webinar that most coaches never figure out — which is that I’m selling the entire time and it doesn’t feel gross, and that is not an accident, and you can learn how to do it.

What happened to my October launch when someone threatened to sue me over my podcast name in the middle of open cart, got it deleted from the internet, and how I made the revenue back anyway.

Why entrepreneurship is a gamble no matter how long you’ve been doing it — and what it actually feels like from the inside when you’ve been at it long enough to stop fully panicking about that.

Feminist Business Framework is open now. This is the last round at this price — it increases permanently after this cohort. Doors close May 20.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit carakovacs.substack.com/subscribe