AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance.
The post <a href="https://rattleandpedal.com/a-peek-inside-accentures-reinvention-research-with-francis-hintermann/">A Peek Inside Accenture’s Reinvention Research with Francis Hintermann</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance. The post A Peek Inside Accenture’s Reinvention Research with Francis Hintermann appeared first on Rattle and Pedal.

AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance.
The post <a href="https://rattleandpedal.com/a-peek-inside-accentures-reinvention-research-with-francis-hintermann/" rel="noopener noreferrer">A Peek Inside Accenture’s Reinvention Research with Francis Hintermann</a> appeared first on <a href="https://rattleandpedal.com" rel="noopener noreferrer">Rattle and Pedal</a>.

A Peek Inside Accenture’s Reinvention Research with Francis Hintermann

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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A Peek Inside Accenture’s Reinvention Research with Francis Hintermann

A Peek Inside Accenture’s Reinvention Research with Francis Hintermann