In this episode, Carin Slater provides behind the scenes at Litmus as she and her team plan, design, develop, test, and analyze the company's 4 newsletters. She outlines their Agile Marketing process, creative freedom, and focus on engagement and accessibility in each newsletter they produce. Carin also discusses the extensive research and work that went into fully redesigning their flagship newsletter, Litmus News.

Key Timestamp

00:42 - Overview of the 4 newsletters Carin produces at Litmus

01:11 - Carin's role in building Litmus' newsletters

02:08 - Process for planning the Litmus News newsletter

03:08 - How the team collaborates on newsletter copy and content

10:35 - Using Jira for project management and tasks

11:03 - The Litmus team's agile marketing process

16:24 - Process of building the Litmus weekly email

25:04 - Adding UTM codes for tracking

26:23 - Using the Litmus and Marketo tracking pixel

27:53 - Using checklist for auditing

30:35 - Optimizing QA testing for top email clients

35:14 - Tracking and analyzing link click rates

40:17 - Having fun with newsletter production

43:24 - Intermission questions

49:34 - Reason for redesigning the Litmus newsletter

53:18 - Incorporating user feedback into design

57:45 - Challenges with personalization

1:05:28 - What determines if the redesign was a success?

1:13:16 - Where to find Carin and subscribe to her newsletter

Show Notes

Litmus

JIRA

Agile Marketing

Slack

Asana

Google Doc

Figma

Marketo

UTM Codes

Apple MPP- Apple Mail Privacy Protection

Litmus Scope

Linktree

Guest

Carin Slater/@carinslater

Carin Slater Linktree

Host

Lesley Sim Twitter

Lesley Sim Website

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