From a business-to-customer (B2C) platform offering tax filing services, he pivoted to develop offerings for the larger business-to-business (B2B) segment.

SME-focused fintech firms Khatabook and Open are also expanding their bouquet of services.Gupta is doubling down on the proposition in what is a clear pivot to ‘fintech SaaS (software-as-a-service)’.

Nobody else would really want to touch this space [B2B tax compliance] except a startup like us,” Gupta said.The firm now works with 1,200 large companies, including FMCG players Marico and Reckitt Benckiser, and Tata Group’s Titan.

In three years, the same should be about $60 million,” Gupta said.Mridul Arora, managing director of Saif Partners, doesn’t see ClearTax’s focus on B2B as a move away from B2C.

And what’s core to them is to solve the massive problem of tax and compliance in India. | To read full story, visit https://startuparound.com/read/1575176406.588845/A-pivot-to-B2B-signals-new-direction-for-fintech-startup?ref=audio_experience