Our guest today talks to us about our children and grandchildren. He points out the deceptive effort that is afoot, by companies using their marketing, to try to get our young children hooked on their products involving young performers who gradually become pop star icons and who themselves drift into unwholesome idols of the young. He writes: "Walt Mueller writes in �How to Make a Pop Star� of how in 2005 he attended a conference for marketers on how successfully to market to children ages two to twelve. Yes, you read correctly�age two to twelve. Mueller says that a woman from Virgin Records, who claims to be the one responsible for Britney�s stardom, outlined how she did it, and how they continue to make pop stars. First, she said they had to put Britney in the public eye and portray her as the All American girl. Why? She had to grab the attention of children. Then their mothers, the gatekeepers to the family and the pocketbook holders, had to approve of Britney as wholesome if there was any hope of selling music, tickets, and merchandise. Believe it or not, the target audience reached down to four and five year olds." We must be aware of these tactics and guard our children and grandchildren. That involves many times, not giving them access to a tablet of smart phone too early. It also involves providing wholesome activities. We discuss some possibilities that have worked for us. The responsibility that parents have, is huge. The modern media and internet feeds make it especially challenging to guard our youth from the wrong influences, which lead them away from Christ. He shares a statistic: "My friend Ted Baehr of Movieguide gives chilling evidence on the detrimental effects of television, movies, and social media on the cognitive development of young children. He says the average child gets about twenty-one minutes per day of primary attention from their parents while spending over ten hours per day with the Internet and YouTube videos. So by the time a child is seventeen years old he has spent 63,000 hours with mass media, 11,000 hours in school, and 800 hours in church (assuming he has gone one hour every week since birth)." This is a very serious topic, and we thank you for taking your precious time to listen. May God protect your children and grandchildren. Participants: Rev. Dr. Al Baker, Dan Elmendorf