How do we change people's minds? What's so wrong about being wrong? In this episode I discuss the psychological "backfire effect" that stops us from changing our minds when presented with facts contradicting our cherished beliefs. But fret not! I have a plan. Also, a story about my chat with a KKK sympathiser.

https://www.psychologytoday.com/blog/mind-tapas/201006/stop-being-such-jerk

• The man who convinces Klansmen to defect http://goo.gl/LkxRJl

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