Hello DTC

A Playbook For Becoming A Cult-Favorite DTC Fashion Brand

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Is this an era of celebrity-backed CPG brands?

For sure.

Informed by years of building their personal brands and inclination towards an idea, celebrities are taking a seat in board room tables.

However, is that sufficient to become a cult-favorite brand?

Not at all.

Amuthan Rajendran, the growth leader at Wrogn, discusses what it takes to build and scale a fashion DTC brand.

Wrogn is an early adopter of DTC & online commerce in India. Wrogn soon became a cult-favorite fashion and apparel brand in India.

On this episode of Hello DTC, Amuthan and Monika:

  • Make a case for leaning into the plug-and-play DTC model
  • Uncover the singular way of becoming a category leader - even with fast-growing competition
  • Map the role of an influencer to the marketing-sales funnel
  • Break down what a good return user strategy looks like

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    Hello DTCBy Beaconstac