Have you ever wondered where our fundraising framework came from? In 2009, before Brad joined The FOCUS Group, he interviewed Bill Hautt, founder of The FOCUS Group. As you'll learn, Bill was a key thought leader in developing the Taking Donors Seriously (TDS) framework through his work with Young Life.

Some nuggets you won't want to miss: What's the biggest weakness in fundraising? What do we mean by the 20/80 rule? What's the "fulcrum" of fundraising? What is often the number one chracteristic of a major donor?

For a full explanation of these principles and more, check out Brad's book Turning Donors into Partners.