Russ Bevans is VP of industrial design and innovation at Nike for 32 plus years. He is not only a design enthusiast but also a fitness coach. He is actually a sportsperson who has won accolades at the national level and has qualified for a lot of international events as well. He has many lessons to share: about his life, about persistence, about training. And today's podcast is focused on how one can train as a sports athlete for a triathlon or an iron man. Triathlon, previously known as an extreme sport, involves a swim of 2.4 miles, a bike of 112 miles, and a marathon distance of 26.2 miles. Russ applies the interesting lessons learned while training for a triathlon or for Ironman in his work and in his design profession, and generally in life as well. His work as a designer requires preparation, organization. optimization, optimal optimization, determination, perseverance just as the training process for a triathlon requires. This is how he is able to balance his life as a designer and a sport person