Behind The Content

A Podcaster's Insight Into Building a Successful Podcast

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Join us as we go 'Behind the Content' with Zack Derby, a seasoned radio professional turned podcast host. Zack began his journey in podcasting by joining the 'Neat Cast' team and eventually contributing to 'Podcasters Assemble.' Recounting his journey, Zack speaks on the importance of having unique content, building a close-knit podcast community, and the relevance of listener interaction. He emphasizes taking care of ourselves to avoid content burnout and the importance of feedback from reviews and ratings. Also, he brings attention to the significance of social media, video content, and cross-promotion in building a podcast brand.


Topics discussed:

  • Introduction and Journey into Podcasting
  • Zack's background in radio and transition to podcasting
  • How Zack got involved in various podcasts, including NeatCast, Effin Cultured, and Podcasters Assemble

    • Transition from Radio to Podcasting

    • The similarities and differences between radio and podcasting
    • The freedom and limitations of being an independent podcaster

      • Marketing and Building a Listener Base

      • Strategies for marketing and promoting podcasts
      • The importance of networking with other podcast hosts
      • Engaging with listeners and building a relationship with the audience

        • Dealing with Burnout and Taking Breaks

        • Recognizing the signs of burnout and the importance of self-care
        • The impact of taking breaks and communicating with the audience

          • Utilizing Social Media and Video Content

          • The role of social media in promoting podcasts
          • Experimenting with video content and its impact on engagement

            • Advice for Aspiring Podcasters

            • Tips for individuals starting out in podcasting
            • Emphasizing the importance of being unique and adaptable in content creation

              • Key takeaways and lessons:

              • Building personal connections and networking are crucial for getting involved in podcasting.
              • Transitioning from radio to podcasting requires understanding the differences in freedom and limitations.
              • Marketing strategies such as cross-promotion and engaging with the podcasting community can help in growing the listener base.
              • Recognizing signs of burnout and taking breaks is essential for maintaining content quality and personal well-being.
              • Leveraging social media and experimenting with video content can enhance audience engagement and brand visibility.
              • Aspiring podcasters should focus on uniqueness, adaptability, and maintaining genuine connections with the audience.

                • About host:

                ⁠Andreea Coscai⁠ is a digital marketer and podcast producer passionate about multicultural investigative reporting.


                References:

                • Effin Cultured
                • Zach Derby on Twitter
                • Recast Studio - AI-powered podcast marketing assistant


                  • Behind the Content podcast proudly presented by ⁠⁠Recast Studio⁠⁠. Your go-to AI-powered podcast marketing assistant.

                  With Recast Studio, podcasters like you can effortlessly create marketing materials like eye-catching audiograms, enticing video clips, informative show notes, compelling blog posts, transcripts and shareable social media content all in just a matter of minutes.

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                  Behind The ContentBy Recast Studio