On this episode we talk with:

• Dan Mueller, TIPS Advisory Board Member and Senior Vice President, N. American Sales at Kersia
• Malachy McGlynn, Head of Operations for Healthcare at Kersia

Dan and Malachy help us to understand what sustainability really means in the business context and beyond. It's a nuanced discussion that covers:

• How Kersia approaches sustainability for their own business operations
• What problems Kersia is trying to solve
• How they identified and prioritized potential solutions
• How they measure and report on the efficacy of their internal sustainability initiatives
• What the market is asking for in terms of sustainability and what is driving the ask
• The major obstacles to initiating sustainability efforts.
• The tangible business benefits of sustainability efforts
• How government regulations play into all of this

This is an informative episode for the listener who hasn't thought through all the nuances of sustainability.

This is a very tactical episode for anyone actively working on strategic sustainability issues.

For full show notes and links, visit https://deepdive.tips