I spoke to Casey Hill who shared so much actionable insight into conducting different types of B2B influencer campaigns.

This episode is jam-packed with real-life learnings, so if you’re looking for inspiration on how to conduct B2B Influencer marketing campaigns, here are key takeaways you’re going to get from our conversation.

• The consideration for your product and how your influencer strategy should reflect the accessibility to using your product
• His learning on using a hybrid compensation model
• The core challenges and benefits of his different payment structures
• How to make your influencer program a win-win
• Why he is bullish on long-form content creation with influencers
• His focus on asset promotion
• How to use bundling when negotiating with an influencer
• Caution around a full commission model
• He spoke about influencer marketing’s nemesis, tracking
• How B2B influencer marketing is in a transition phase