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Season 3 commences with a great discussion on emergency preparedness with one of Canada's foremost experts, Ian Foss.  From a background of search and rescue, followed by service in government agencies, with a Masters from Royal Roads - Ian discusses why preparedness is necessary; challenges to get the message across and solutions for communication experts across different level of government.  Trusted sources is the key takeaway - in that we will always trust a message when it comes from someone within our own "circle of trust".  That circle is different for everyone and understanding those networks is critical for the emergency preparedness communications gurus of the 21st century.  
Planning, kits, evacuation, hazards, social capital, teenagers and a myriad of other elements are discussed.  Join the conversation and let's get prepared.

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