When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. 

WE DISCUSS:

• Why a beautiful design is a subjective measure and not necessarily a helpful one
• The part of design most people don’t consider and why it matters
• Should personal preferences be taken into account when designing your visual identity?
• 3 helpful criteria to assist in evaluating a design or briefing your designer
• Why you don’t want as many opinions as possible on your visual identity and who to ask for feedback.