Ask most agents and even team leaders what lead generation is and they'll tell you it's internet leads. We often miss out on the most valuable lead source right under our noses - our sphere of influence.

In order to increase our efficiency and ROI in lead generation and conversion, we have to shift our mindset and train our agents to do the same.

Why is the sphere of influence such a key source of business we need to invest in?

In today's episode, we're inviting you into our ERS March coaching topic kick-off call. We're going to be tackling lead conversion, but before we do, we're going to change how you measure the value of your lead sources.

Three Things You'll Learn In This Episode

- The one thing holding you back from lead gen excellence

Many agents on our teams don't see their sphere as a lead source, how do we shift their thinking?

- Why seller lead platforms aren't as good as our sphere

The best source of seller leads is right in front of us - in our databases. What makes our past clients the best way to find motivated sellers?

- How to increase your lead gen ROI

To understand our value, you have to know what our time is worth, how do we help our agents calculate it?