Don't focus on finding customers for your product...focus on finding products for your customers.

So says the great marketing genius that is Seth Godin.

It's a subtle, but important distinction.

And after all, isn't that really what marketing is all about anyway?

Creating products and services to meet the demands of a given customer.

But what we often do instead, is create our products and services and then go looking for customers.

Seth's way seems to make more sense.

#marketing #customeraquisition #productdevlopment