Med Tech Gurus

A Product Launch Is More Than A Product

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Gurus, BD has been known for being a very innovative company. How does this Fortune 50 Healthcare Technology company stay so innovative? What are the best practices that help develop this culture?

What is market shaping and regional readiness? How can these competencies help you and your team be better prepared for your next product introduction?

Listen in as Ms. Chris Beddard Global Business Line Director at BD takes us through this and more.

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Med Tech GurusBy Tom Hickey
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