What can Sun Tzu teach us about winning political power in 2025?

In this new episode of The Campaign Strategist, I talk with Eric Hensal—veteran progressive strategist, author of A Progressive Art of War and host of the podcast Progressive Conjecture—about applying timeless military strategy to modern political challenges.

We explore:

• Why progressives often lose not because of the opposition, but because of strategic missteps
• How to think like an organizer and a general
• The importance of deception, clarity, and preparation in narrative and coalition work
• Why “knowing the ground” matters more than moral certainty
• What Biden, rural outreach, and “melting ICE” can teach us about smart campaigns

Eric’s approach is provocative, practical, and rooted in decades of experience across labor, government, and political campaigns.

#PoliticalStrategy #CampaignStrategy #Advocacy #ProgressivePolitics #NarrativeStrategy #MovementBuilding #TheCampaignStrategist

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