Hello, I'm Piers Fawkes and in this episode with PSFK futures : Circular Brands, NFT Ecosystems and more.

1. Brands, even cities, drive engagement through NFTs and the Blockchain  Hoping to elevate loyalty beyond just the transaction, brands, and in some cases entire cities, are turning to web3.0 technologies as a novel way to deliver value while activating their top shoppers, fans, and advocates. NFT drops are increasingly being linked to membership offerings, while their exclusivity is being promoted as a unique marketing tool. Brands are also using blockchain based cryptocurrencies to engage and interact with new consumers demographics. While over in South Korea, a new government-sponsored initiative is creating a digital twin of the city of Seoul, both to the benefit of residents and to attract tourists.

2. Brands tap into mission-based ecosystems  Rather than, or perhaps in concert with, promoting across a variety of platforms in search of new ways to engage with top consumers, brands are also building out larger product ecosystems so that they’re able to engage with shoppers across an increasing variety of touch-points. By creating a seamless experience across mission-linked products, companies can create a stronger sense of loyalty and drive shopper retention, no matter how disparate the offerings may initially appear.

3. Repair offerings step in to close the loop A key part of circular sustainability, repair has been almost totally untapped across the mainstream. As consumer behaviors increasingly shift from conspicuous consumption toward conscious consumption, more brands are taking notice - while also taking advantage.

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