Under the Number

A Quarter Century of Sports Business Research: SBRnet President Neil Schwartz


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🏟️ Get off the sidelines ➡️

https://underthenumber.substack.com/ Neil Schwartz is President of SBRnet, Inc., with over 25 years of experience in sports marketing and consumer research. A recognized expert in fan and market analytics, he leads the Sports Market Analytics Platform, a key resource for universities, brands, and teams tracking fan engagement, consumer behavior, gambling, sponsorships, and merchandise trends.

Previously, Neil directed research at the Sports & Fitness Industry Association (SFIA) and SportScanInfo from SportsOneSource, collaborating with major financial firms, global brands, and retailers to interpret shifts in the sports marketplace.

He also co-founded the Get in the Game Sports Business Career Conference and hosts the My First Job in Sports Podcast, helping aspiring professionals enter the industry. A frequent conference speaker, Neil is known for translating complex data into clear, actionable insights across the sports business landscape.https://sportsmarketanalytics.com/

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Under the NumberBy Brent Peus