
Sign up to save your podcasts
Or


Episode #52 is rolling out! In today's episode President & CEO of HCD Research, Glenn Kessler joins Kathryn and Michelle to talk about Brand Harmony. What is brand harmony? Why should you care? And why does your company need to know? Listen to the full episode to learn more.
Meet our guest!
Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In addition to years of experience in management, marketing, and market research analysis, he has conducted political communications research for campaigns and evaluated Super Bowl Advertising for major media outlets, becoming an “expert” in political advertising.
He is a regular guest speaker at The College of New Jersey, The Wharton School, the University of Pennsylvania, and The Rutgers Graduate School of Business and Management. He is now focused on bringing innovation and new business opportunities to HCD.
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
HCD Research Website
MindSet Website Page
Sign up for HCD NewsletterÂ
Our Socials
MindSet is excited to have each and everyone one of you join our curious conversations!
By HCD Research5
2525 ratings
Episode #52 is rolling out! In today's episode President & CEO of HCD Research, Glenn Kessler joins Kathryn and Michelle to talk about Brand Harmony. What is brand harmony? Why should you care? And why does your company need to know? Listen to the full episode to learn more.
Meet our guest!
Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In addition to years of experience in management, marketing, and market research analysis, he has conducted political communications research for campaigns and evaluated Super Bowl Advertising for major media outlets, becoming an “expert” in political advertising.
He is a regular guest speaker at The College of New Jersey, The Wharton School, the University of Pennsylvania, and The Rutgers Graduate School of Business and Management. He is now focused on bringing innovation and new business opportunities to HCD.
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
HCD Research Website
MindSet Website Page
Sign up for HCD NewsletterÂ
Our Socials
MindSet is excited to have each and everyone one of you join our curious conversations!