A Quick Dip into Effective Briefing with Petra Trudell

This week we’re dipping into the art of briefing with copywriter Petra Trudell. Petra explains what a ‘good’ brief and a great working relationship looks like and how to better brief our partners.

Petra Canan Trudell is an American copywriter and journalist whose work has appeared in print and web publications throughout the US, UK and Japan. She’s created and managed marketing, editorial and advertising content for a range of clients in the tech, wellness, hospitality and music industries, working with small businesses, public figures, nonprofits, government agencies and Fortune 500 companies to refine their brand voice and improve their international reach through dynamic, accessible copy. She lives in London with her husband and their Shih Tzu, sharing her shopping tips and finds in her weekly Substack, MIDDI.

In this podcast you’ll find out: 

• Why lining your ducks up before you contact a freelancer is key to success 
• Why there’s no such thing as too much information
• Why being  brutal and detailed in your feedback to a copywriter is good for you, and them
• About setting clear expectations upfront 
• Why sharing the dynamics of the team counts as much as brand voice

Connect with Petra: You can follow her on LinkedIn, Facebook , Instagram and read more about her work on her website. You can also subscribe to MIDDI on Substack.

Thank you for listening! 

A Quick Dip is about starting conversations. If you’d like to share your thoughts, keep the conversation going, and ask questions you can connect to Sarah on LinkedIn.