Where do you begin if you are looking to start an ad campaign? What copy do you use? What images do you to select? And if it’s a lead generation campaign, what lead magnet do you use?

These are all important questions, but finding the right answer can often be a massive hurdle. In this week’s The Big Idea podcast, Grant Perry is flying solo as he discusses a simple strategy that can help you translate the core ideas of a promotion into a congruent ad campaign.