Jonathan:

How’s it going? So this is a little different Lawn Care Millionaire video. I’d love to invite you to SA5. It’s our conference. And I want to tell you just a little bit about it before I lose you here on this video.

I would not put my name on anything that I am not proud of. I would not put my name on anything that I feel could hurt my reputation. I’m very careful around my reputation. I’m very careful about what I say.

I want to give good advice. And of course my ideas and opinions evolve over time. I’m growing, I’m learning. So in time I might change some of the things that I believe but I’m not gonna risk my reputation.

SA5 is our service auto pilot conference event. I would love to have you attend it. We bring in top-notch people. I speak at the event multiple times. I bring in people I totally believe in. So for example we’ve got a coach coming in this year that’s just done a tremendous amount in the basketball world.

But not only that he’s massive inside a company that is, 40, 50, 60, 70 million dollars in the roofing industry. What might you be able to learn from an individual that’s coached basketball at the highest level in professional basketball, women’s basketball? He’s a turnaround specialist in basketball. And he’s now an instrumental person in building big companies and in the service industry.

Or we bring in a great friend of mine, Jason Cup, this will be his 4th year to speak at our event. He’s awesome, he knows what he’s doing. He’s phenomenal at so many things, Kolbe, HR, crisis management, teaching individuals how to manage your finances, teaching individuals how to build their business.

We’re bringing in another individual Marcus who built a big pool installation service company in the pool space and he teaches a concept and travels around the world teaching service owners how to use a very specific type of marketing to build very big companies. The guys hard to get. He’s fantastic. He’ll be at the event.

I could just keep going. And we serve you every meal at the event. We put on events in the evenings so that you’ll meet other really fascinating individuals. So when you come to the event you’re gonna without any issue be able to get my time. You’ll see me everywhere. You could walk up and we’ll end up chatting and I can answer your questions. You’ll find that I’m insanely busy.

Like when the events over it’s a three day event, I’m beyond beat. Actually it’s a four day event for me because we do Service Autopilot Academy after the event so it’s four days. And then on the 5th day I’m pretty much wiped out. But you’ll find that I’m there. You’ll see me everywhere. You can come up, we’ll chat. And that will be I hope a value to you.

But even more exciting than that, you’re gonna meet individuals running $300,000 companies. And individuals running $10,000,000 companies at our event. And my desire, my hope for you is that when you leave you will have met individuals that you now have their cellphone number, and you can text them, you can call them, you can talk to them. And that relationship will continue. And the advice that they might give you will be incredibly valuable.

This is event is so important to us and we don’t look at it as a profit center. In fact, last year we made $10,000 on the event. That’s just hard cost, it doesn’t count labor. We lost money on the event in terms of marketing costs, in terms of our teams labor, in terms of preparation, just pure hard cost we made 10 grand last year.

Heres the reason I tell you that. We put a tremendous amount into this event. It’s not like any other event you’ve ever been to.