As we think about the lasting impact 2020 will have on our sales teams and sales strategies, one might wonder if there is another moment in history that we can learn from. We asked Todd Caponi, author of The Transparency Sale, and a self-proclaimed sales history buff, for an example of how an event or cultural pivot from the past may give us insight into how sales teams can adapt to today's challenges.

As it turns out, there are no shortage of examples from history, but the key takeaway may surprise you. Listen in!