Each and every one of us has a goal to grow our social channel(s). To reach the next 500 follower milestone, get the swipe up feature, get more likes than a competitor… etc. Whatever that goal may be; how much of your strategy to get there revolves around community management?? The answer is most likely - not enough. Which is why this small, yet positive (and hopefully helpful) rant about community management is 100% necessary for your ears to hear today.

3 practical ways to step up your community management game:

1. Less shouting, more engaging -- Put yourself in the shoes of a single follower. Think about what THEY want to learn, or why in world they’re following you in the first place. Create your content from that perspective and it’s WAY more likely to build engagement.

2. Respond to every comment and DM in a timely manner. -- No excuses.

3. Get off of your account and/or page and check out what other people are doing. --Follow your followers. Comment on their stuff. Be genuinely curious. People will remember that more than they remember what you actually posted yesterday.