Long overlooked as a wacky concept that was only successful in Australia and China, A2 dairy is breaking out. A2 is showing up in mainstream supermarkets from LA to Barcelona, in foodservice and now in one of Nestlé's biggest brands in Asia. A2's "feel the benefit" effect for people who want digestive wellness, plus its heritage of "farming as it used to be" and its "real food" identity are a powerful combination which is driving change and 30% annual sales growth.