Kimberly Bass on the Connectors Edge Podcast hosted by Connectors Business Network.

Marian and Ricki introduced Kimberly Bass, an email marketing expert and speaker coach from Dallas, who shared her experience helping business owners clarify their message and increase revenue. Kimberly discussed her work with Ricky, noting improvements in email engagement, and highlighted her programs designed to make technology and marketing accessible for all. Refining Target Audience StrategiesThe discussion focused on how Ricky helped her client, also named Ricky, refine her target audience from busy women entrepreneurs to single or divorced people over 50 who struggle with cooking for themselves. They transformed the client's email marketing to be more professional and aligned with her overall business goals, which include conducting cooking classes and promoting healthy eating. The conversation highlighted how Ricky's work helped the client become more passionate and effective in communicating with her new target audience.Client Confidence and Revenue StrategiesThe group discussed strategies for helping clients feel confident as authorities in their fields without appearing salesy, with Deliver explaining that clients are comfortable presenting valuable information they know their market needs. They explored how Ricki, who works in nutrition, can effectively communicate the importance of food's health benefits without feeling sales-oriented. The conversation concluded with Deliver sharing her focus on helping clients build revenue infrastructure in 2026, including revamping an assessment package for Ricki that combined existing services into a more valuable offering without requiring additional work.Entrepreneur Pricing and Self-WorthThe group discussed pricing strategies and the tendency for entrepreneurs, particularly women, to undervalue their services. Deliver shared that 80-85% of entrepreneurs she works with, especially women, undercharge for their services due to fear and self-doubt. The conversation highlighted the importance of recognizing one's worth and the value provided to clients. Deliver also mentioned her focus on serving speakers, coaches, and authors, and announced an upcoming 3-day event starting Sunday called the "Foolproof Follow-up Flow."ContactMarian LaSalle ~ ConnectorsBusinessNetwork.comRicki McKenna ~ RickisKitchen.netGuest Kimberly Bass ~ deliverhermarketing.com [email protected]