Read the full article: https://www.midmetrics.io/blog/chargeback-representment-a-successful-recipe-for-fighting-chargebacksThe process of fighting chargebacks, known as chargeback representment, involves many variables. A key aspect of any successful chargeback representment involves compiling the right compelling evidence. The right or compelling evidence will depend on the cardholder’s specific claims and the reason code the issuing bank assigned.For retail chargebacks, you would be well served if you can prove you verified the customer’s identity at checkout time. When you sell a big-ticket item, it’s a good idea to ask if you can make a copy of the customer’s ID so you can keep it on file if they ever file a chargeback.For physical goods, signed proof of delivery is the best evidence against “product not received” chargebacks. You can get creative by submitting evidence such as photos showing the cardholder using or wearing the product.While proving your case can be difficult when intangible digital goods are involved, customer IP addresses, geolocation, login info, and usage logs provide substantial proof the cardholder received and used the services.Merchants in transportation, hospitality, ticketing, and related industries can fight false claims of fraud with records of AVS and CVV matching for online orders and voice authorization for phone orders. Brokers may be able to obtain check-in information and other evidence from the hotels and airlines with whom they have business relationships.A mountain of evidence will amount to nothing if you are unable to put it in the right context for the person reviewing it. Every representment must include a clear and concise rebuttal letter that lays out your case and explains why the chargeback is invalid.Use your rebuttal letter to make a brief and easy-to-understand case that the reviewer will easily digest. Keep the explanation to a single page, write short paragraphs, use bullet points, highlight your key points, and provide attachments that prove each point on the first page.Having a recipe for success for fighting chargebacks can make a massive difference for merchants. Still, it won’t be useful if you aren’t able to modify and adapt it as you learn new information about where your chargebacks are coming from and what isn’t working in representment.