In this episode of Setting the Table, Robin B sits down with Dario Herrera of Grupo Herrera Restaurants — the family behind some of the most beloved restaurant brands in Cypress and the greater Houston area.

From Alicia’s Mexican Grille to Dario’s Steakhouse & Seafood, the Herrera family has built a successful restaurant group by blending family values with a commitment to quality, smart innovation, and deep community roots.Dario shares their inspiring family restaurant success story — how his parents’ dream turned into a thriving restaurant business with seven locations, how they overcame today's hospitality industry challenges, and the marketing strategies that keep loyal guests coming back.

✨ Key Takeaways from This Episode:

• How to build a restaurant brand and how family values can shape and strengthen a brand’s identity.
• Innovative ways to adapt and evolve your restaurant without losing your core customers.
• How creating engaging customer experiences like wine and tequila dinners has helped the Herreras keep their restaurant relevant and top of mind.
• Tips for staying ahead of restaurant trends and refreshing menus regularly.
• The importance of community connection in driving long-term restaurant success.
• Real-world lessons on building and scaling a restaurant business from scratch.

✅ If you're looking for restaurant branding strategies, actionable restaurant marketing tips, or simply want inspiration from a real-world success story, this episode is packed with insights you can use immediately.

👉 Watch the full episode now to hear the full Herrera family journey — and walk away inspired to grow your own lasting restaurant brand!

To learn more about Grupo Herrera's Restaurants click the links below!

• Alicia's Mexican Grille - https://aliciasmexicangrille.com/
• Galiana's Tex Mex & Agave Bar - https://galianastexmex.com/

• Dario's Steakhouse & Seafood - https://dariossteakhouse.com/
• Marvino's Italian Steakhouse - https://marvinositaliansteakhouse.com/
• Papito's Pizzeria & Pasta - https://papitospizzapasta.com/