In this episode I talk with George Fairhall, founder of award winning start-up, WAC. 

WAC gives more control to hourly paid workers, and combats issues such as underpayment which is a big problem in hourly paid jobs which are often undertaken by younger people.

George founded the business 4 years ago and has been on a journey from then, made all the more interesting by the fact George is non-technical founder.

I talk to George about her journey as a non technical founder, the challenges she’s faced and importantly we talk through what George knows now, that she wished she knew 4 years ago on how to found an app business.

01:34 The Journey of a Non-Technical Founder
05:43 Overcoming Early Challenges
07:03 Key Steps for Aspiring Founders
10:22 The Importance of Competitor Analysis
13:30 Critical Criteria Before Moving Forward
15:35 Setting Up the Company
17:56 Product Development Journey
22:44 The Challenges of Fundraising
26:13 Achieving Milestones and User Feedback
34:02 Marketing Strategies for Launch
38:01 The End of the Beginning
41:44 Key Takeaways

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