In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless, co-founders of THRESHOLD and two of the most influential voices on value, transformation, and enterprise.

Together, they explore the big ideas behind their latest collaborative work, A Revelation for the Transformation Economy—including why they believe we’re entering a new economic era, how professionals must evolve from technicians to guides, and what it means to design businesses around transformation rather than transactions.

Key topics include:

• Why entrepreneurs must lead the way into the Transformation Economy

• Rethinking burnout as moral injury—not exhaustion

• The limits of fee-for-service models and what healthier structures look like

• Why work-life “balance” is a false idol, and what coherence offers instead

• How to use models to reveal your values and redefine your business purpose

📖 Dive deeper: Read the full thought piece, A Revelation for the Transformation Economy, at thresholdnow.com/revelation