A Review of Membrain Sales with George Brontén: One Last Tool 2.8

George T.: Hey, ladies and gentlemen, George B. Thomas, and hopefully, it’s gentlemen, not gentleman. If there’s only one viewer, then, hey, we’re not doing the right job. Today, I am super excited, because we’re gonna get insane in the Membrain. Now, I’m sure they’ve probably heard that joke before, but we’re going to be talking to a super cool company, and if you’re a sales professional, again, this might be the right fit for you.

Without further ado, and, might I say, this is going to be the awesomest episode of One Last Tool, because there are two Georges on the mic today. George, why don’t you explain who you are, what you do, and who you do it for.

George B.: Yeah, thank you, George. Nice to be on the show with another George. My name is George Brontén. I’m the founder and the CEO of Membrain. We help sales teams execute a sales strategy, and we’ve been doing that for a couple of years now. It’s a SaaS product specifically tailored for everyone working with more complex B2B sales environments.

George T.: Awesome. George, let’s do this. I always like to start at about a 50,000 foot view of things. Really, if somebody has not heard of Membrain, that’s probably where we should start. You can go as granular as you want on this, but let’s just start with the question: what is Membrain?

What is Membrain?

George B.: Yes, so, I would say it’s a sales CRM, tailored for B2B selling. We call it the sales effectiveness platform. Basically, it’s got all of the tools for you to make sure that your salespeople are doing the right things, all the time, with all of the right people. It’s to execute your sales strategy effectively. A bit different than, a traditional CRM, which is mostly used to log what you’ve done. We focus on what you should be doing.

George T.: I like that, I like that a lot. Focusing on what you should be doing is super important. George, maybe, what are some of the tools that you’re actually going to find? This is kind of off the beaten path, I understand that, but what are some of the tools that you might find inside of Membrain, if I’m a sales professional, and I’m trying to do what’s important?

George B.: Yes. I think one of the assumptions that we see a lot of people having in the sales space is that, you’re assuming that if you hire a salesperson, he or she will know exactly what to do, when to do it, with whom to do it. That’s an assumption that we are challenging. The main tool in Membrain is really the sales process. When I say that, I don’t mean that you pick a stage, in a drop down, in the CRM, but actually, you have a milestone-based process. It’s informative and actionable. First, we do this, then we do this, and this is how you actually do it. It’s sort of a map for your salespeople to follow, from A to zed.

George T.: Love that, love, love, love it. It’s funny, one of the things that I found over time is that sales folks, marketing folks, anybody, really, it’s about a process. It’s about a road map, it’s being able to get from point A to, as you said, point zed, or Z. Let’s go a little level deeper on this, and let’s talk about how in the world does Membrain work?

How does Membrain work?

George B.: Yeah, so it’s a web-based platform. You start off by defining your sales process. What do we actually have to do to take a customer, let’s say, from an inbound lead, to signing on with us, and buying our services or our product? You define all of those ingredients of that sales process, so, who do you need to talk to? What insights should we bring to them to gain the trust we need? Et cetera,