Jarrod Gingras and Tony Byrne break down the four phases of Digital Asset Management (DAM)—from chaotic file storage to AI-powered predictive content platforms. Whether you're just getting your DAM off the ground or exploring advanced omnichannel content strategies, this episode offers a practical framework to help you understand where you are in your DAM journey—and where you need to go next. 

In this episode:

• Introduction to Digital Asset Management (DAM)
• Understanding the DAM System and Its Evolution
• The Four Phases of DAM: A Maturity Model
• Phase 1.0: The Standalone Library 
• Phase 2.0: DAM as a Connected MarTech Service
• Phase 3.0: The Rise of Omnichannel Content Platforms
• Phase 4.0: Predictive Content Platforms and Future Trends

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