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A Rock & Roll Rebrand Changes the Same Old Song and Dance
Steven Tallarico was born 73 years ago today, but it was Steven Tyler who taught the world to Walk This Way. What’s in a name, and what rebrand would bring ‘Back in the Saddle’ swagger to GE?
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By Tom Mullen
4.9
1515 ratings
Steven Tallarico was born 73 years ago today, but it was Steven Tyler who taught the world to Walk This Way. What’s in a name, and what rebrand would bring ‘Back in the Saddle’ swagger to GE?