Matt, who works as a copywriter, is determined to write a rom-com. But he's at a loss as to how to even begin. As a result of attending a writers workshop, he meets Jessie, who suggests he treat it as a research project, like a field trial when he's introducing a new product at work. She proposes, as a subject for the trial, a blind date with her best friend, Nora, who's had a string of terrible online dating experiences, figuring, at the very least, this could get Nora away from online dating. Two birds with one stone. What could go wrong?

Meet the Artists