Financial literacy is important for all ages but particularly for children and young adults. This issue is heightened for minority consumers who work hard but may not have the tools and information needed to ensure they’re making the best choices with their money. 

 

Daricus Releford is the CEO and Founder of Store Cash, and he’s working specifically on this financial literacy problem. StoreCash is a fintech company that gives users up to 15% cashback on their everyday shopping, and helps young consumers receive vital lessons on financial literacy. 

 

Founder Bio

Daricus is a serial entrepreneur that started his first business at the age of 12. After college Daricus started an online Berry business called Twiggy's Berries, and with no funding, he strategized free ways to market the business and ultimately made appearances in Kiplinger magazine. 

 

Daricus was also a guest on the Steve Harvey Show, several other news outlets and almost landed his own reality show on TLC. Seeking funding and expansion of the business, Daricus drove from Pennsylvania to Silicon valley where he landed jobs at Apple, Facebook and Google. He then ultimately founded the company that we'll talk about today, StoreCash.

Timestamps

02:30 - Daricus’ childhood and teenage experiences with entrepreneurship 

04:45 - The chocolate covered strawberry business that got them on the Steve Harvey Show 

06:12 - How Daricus broke into the tech industry and landed jobs at some of the biggest tech companies in Silicon Valley 

08:22 - The catalyst for starting StoreCash

11:05 - Breaking down the  StoreCash product and the importance of early financial literacy education 

15:10 - How they utilize the debit card as a core fintech product and financial literacy tool

16:55 - How do users interact with the platform  

18:04 - How they approached building the technology behind StoreCash 

19:58 - Best practices for working with offshore developer teams 

23:58 - How Daricus met his co-founders and the pros and cons of solo entrepreneurship 

30:15 - Darius and Daricus discuss maneuvering through the fundraising process 

34:22 Managing team members, growing as a leader, and how to recruit great talent to your business 

38:38 - How to get in contact with Daricus and the StoreCash team