Jeff and Jamie sit down with Jess Berresse and Garrett Tichy of Seemingly Overzealous, a local dairy, egg, and gluten-free ice cream shop, for a behind-the-scenes conversation about what it really takes to grow a small business into something bigger, without losing what made it special in the first place. From navigating the complexities of multiple locations to building a thoughtful, sustainable growth plan, Jess and Garrett share the wins, the growing pains, and the lessons learned along the way.

The episode also dives into the unique dynamic of working together as a couple: how they divide responsibilities, handle pressure, and stay aligned through constant change. Plus, in a fast-evolving city where trends move quickly and competition is fierce, they open up about the ongoing challenge of staying relevant while staying true to their brand.