Branching Out: TreeFork Strategies

A Serendipitous Sale - Interview with Cary Hatch


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In this episode of Branching Out, Cary Hatch, former CEO of MDB Communications, opens up about the deals she walked away from, the one that finally felt right, and what it takes to step away from the CEO seat after decades at the helm. She shares how timing, values alignment, and a deep sense of purpose shaped her journey — and offers honest insights into the realities of selling an agency after years of leadership. Cary discusses the critical factors that influenced her decision, the importance of understanding market dynamics, and the challenges of transitioning to a new role post-sale. She also highlights the need for introspection and the emotional aspects of letting go. Her story is a powerful reminder that success in an exit isn’t just about valuation—it’s about vision, integrity, and fulfillment beyond the deal.

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Branching Out: TreeFork StrategiesBy Elizabeth Shea