“You don’t start with the bank. You start with the customer. And most importantly you start with some really good data.” Liz High, EVP of Strategy and Marketing at Nymbus, recently joined the growing team at the rapidly-scaling financial technology company and can’t believe “this is really her job.” Creating twelve ready-to-launch brands in a matter of months, she and her team are redefining what it means to "build or buy" technology.