In today’s episode, we’re discussing sales—but in a different way than we have covered previously on the podcast. 

I have spoken often about why you should know how to sell and why selling is a critical skill for every leader and businessperson, but this episode is all about the structure behind an effective salesperson. 

My guest is Douglas Cole, author of the new book The Sales MBA. We’ll dive into the traits of a successful salesperson and what skills today’s salesperson needs. 

About Douglas Cole

Douglas Cole is a sales leader at LinkedIn, an advisor with start-up accelerators in Canada and the United States, and a part-time university lecturer at The Rotman School of Management and The Schulich Executive Education Centre in Toronto. Over more than 20 years in consulting and sales, he has sold tens of millions of dollars in software-as-a-service and advisory work. He holds an MBA from The Wharton School, a Master’s degree in International Studies from The Lauder Institute at the University of Pennsylvania, a Master’s degree in English Literature from the University of Toronto, and a Bachelor’s degree in Political Science and English Literature from the University of Toronto. He lives in Toronto, Canada, with his wife and two daughters.

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If you like this episode, check out these resources.

• Podcast: Sales advice that actually works w/ Morgan J. Ingram
• Podcast: Are you making these 5 sales & marketing mistakes?
• Blog: You should learn how to sell—here’s why.

More about the show: ​​www.jackiehermes.com/podcast

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