A Silent Profit Killer walks down the hallways of many organizations. It stagnant growth, lowers returns and diminishes ability to innovate. The secret weapon againts this "evil" is the Profit of Purpose - it's like a knight in a shiny armor that turns things around in almost a magical way.

The profit of purpose is about how the happiness of people in a business can make or break its success. Making employees happy can add millions of dollars to a company's bottom line. The average person operates at about 68% productivity, but even a small improvement can have a big impact. Happy employees not only work harder but also stay longer. Companies that focus on employee happiness have higher sales, profits, and employee retention. The key to making employees happy is to give them a sense of purpose and connection to the company's goals.