A Simple Content Marketing Strategy Template for Small Business

Strategy is all about setting aside the time to plan, concoct and cull ideas, and importantly, ensure your content marketing efforts align with your core business goals. What you’re doing is creating a roadmap into the future.

Setting Content Marketing Goals
That starts with revisiting your company’s overall goals and objectives, as well as your more specific marketing goals. If you don’t have any marketing objectives, that’s okay, but you’ll need to spend some time setting some goals before you go any further.

This is vital because if you aren’t clear on your business and marketing goals, you won’t be able to assess the efficacy of your content marketing strategy.