<p>Thinking of an opportunity in terms of its attractiveness (an external perspective) versus your chance of success (an internal perspective) is a good way to summarise the nature of that opportunity and the options you should consider.</p>

Thinking of an opportunity in terms of its attractiveness (an external perspective) versus your chance of success (an internal perspective) is a good way to summarise the nature of that opportunity and the options you should consider.

A simple strategy matrix

This podcast teaches you how to design a strategy – whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. Visit our website to find out more www.developingstrategy.com.

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A simple strategy matrix

A simple strategy matrix

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