It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it does to the perpetrator. 

 

When brands try to get cute, when then pull a stunt with seemingly nothing more than the stunt itself being the object, it feels tiresome. Is anyone measuring what matters and what it will take to turn their business around? 

 

Please leave a rating or review so other people can find the show. 

 

  Links:

• This episode: smonty.co/fullmonty34
• Sisyphus
• IHOP CMO: 'We had to crack the code by being disruptive' 
• Here's the data behind IHOb's seemingly stupid name change

   

 

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

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