Branding & packaging design for Tiffany & the importance of colour for FMCG brands.

The right use of colour in packaging can instantly guide consumers to a brand and convey key product qualities.

When used strategically and consistently, colour is an impactful visual shortcut that builds brand recognition.

In this podcast, we look at Tiffany and possibly the most efficient visual shortcut to your brand. Colour.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?