Branding & packaging design for Yakult & the benefits of using core assets consistently.

There are lots of brands that consumers associate with a recognisable delivery format.

The Coca-Cola bottle or the Tic Tac box for example. All of these formats have capitalised on this type of iconic packaging to create a strong brand identity and visual shortcut to the brand and help differentiate them from the competition.

If you’re the owner one of these unique little assets it’s always advisable to use it as part of your communication.

So this brings me neatly onto todays pack, Yakult.

Yakult is a brand that has built its identity around a very distinctive packaging format - the small, angular shot bottle. This unique asset has become synonymous with the Yakult brand, giving consumers an instantly recognisable visual cue. So why don't they use it?

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?