Entrepreneurs with an exciting technology get endless advice on where to apply it. But when should you actually listen? In this episode, Blake Dubé, CEO of Aeronics (maker of Pawprint Oxygen), shares how his focus on human healthcare was transformed by a chance encounter with a veterinarian—leading him to pivot to the pet market and find clear product-market fit.

Blake also reveals why his company chose to stay scrappy after commercialization, including his counterintuitive approach to fundraising. Tune in for an insightful lesson on how to build a sustainable, mission-driven business by truly listening to your customers.

Have a pet or a veterinarian, or both? Check out Blake's company website: www.pawprintoxygen.com